Corporate Identity (CI) is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. So the primary task is to maintain and build the Corporate Identity to accord with and facilitate the attainment of business objectives.
CI guidelines controls the following areas:
Corporate Design
Corporate Communication
Corporate Behavior
The above said guidelines include Corporate Title, Corporate Logo (Logotype and/or logogram), Corporate Colours & Fonts, Specifications on Letter Sheet, Fax Sheet, Agenda Sheet, Envelope, CD Cover & CD Label, Folder, Flag, Poster, Accreditation Card & Business Card, Presentation Template, Merchandising, Online Appearance on Website, Social Media Pages and many more.
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